With its vision and driven focus, ATCEN continues to achieve and accomplish great success. Our Key Focus areas are:

  • To be the clear and dominant number one people development service provider in Malaysia
  • To replicate the Group services globally


As the Group champions the people development environment, it will continue to innovate and deliver value-added services for its customers. And in an industry where the only thing constant is change, the company can only continue to amaze and excite its customers, partners and shareholders with its Corporate DNA that is uniquely ATCEN!

Year 2011

December

22nd - outLOUD Studios' 1st film, Suatu Malam Kubur Berasap opened
at cinemas all over Malaysia.
- Made RM580 000 on the first day.

30th - ATCEN & outLOUD Studios donated T-shirts to Rumah Titian Kasih.

November

19th - outLOUD Studios' 1st Short Film - Payung Emas aired on TV3 Cerekarama slot.

October

4th- Restoran Sambal Biniku, one of ATCEN's service brands' opening day.

September

27th - Ernie Chen was featured in the 'Zass Profil' of Sinar Harian.

13th - A total of 101 primary and secondary school students from various parts of the Klang Valley have been awarded the ATCEN Education Foundation scholarship.

12-13th - ATCEN participated in PSMB 2011 Conference themed 'New Human Capital: What's Beyond'.

8th - Ernie Chen started being the resident guest at Bernama TV, Hello Malaysia - Wednesday's with Ernie show hosted by Anne Edwards.

August

19rd - ATCEN & outLOUD Studios organized a charitable event for children from Limpahan Kasih Charity Home as a gesture of care, and giving back to the society on this Ramadhan.

July

23rd - Signage for ATCEN Learning Centre - Damansara Perdana was put up.

6rd - ATCEN & outLOUD was featured at SWOTWATCH, Bernama TV hosted by Anne Edwards.

June

29th - Berita Harian featured ATCEN organizing a two day camp entitled ATCEN Young Entrepreneur Camp for SMK Taman Sea students.

22th - ATCEN Business & Brand Mastery Program was featured in the June 18 – July 1, 2011 issue of the Malaysia SME newspaper with title of 'Introducing SMEs to human capital and practical business strategies'.

14th - The superstar trio Ernie Chen, Jeremy Lee & Ken Ng was featured in The Star
newspaper's speacial pullout " Seminar & Convention" for the Business &
Brand Mastery Program.

12th - outLOUD Studios, ATCEN's sister company completed their
first in-house telemovie, Romantikah Radio.

9th - ATCEN and outLOUD Entertainment & Media Group video ' This is who we are'
has been selected to be featured in an ASTRO Speacial - My Music Channel 318
from 31st August - 16th September 2011.

May

23rd - Ernie Chen was invited to speak on BERNAMA TV - The Breakfast Club.

April

16th - Signage for ATCEN Learning Centre Taman Tun Dr Ismail was put up.

2nd - Signage for ATCEN Learning Centre Damansara Utama was put up.

March

31st - ATCEN's sister company, outLOUD Studios completed their
second movie, Suatu Malam Kubur Berasap.

25th - The new ATCEN Wealth ATCEN participated at the
Barisan Nasional Youth Job Fair 2011 at Putra World Trade Center.

24th - Signage for ATCEN Learning Centre Kelana Jaya was put up.

February

15th - The new ATCEN Wealth ATCEN's sister company, outLOUD Studios has
ventured into movie production and completed their very first one, Jidin Sengal.

January

20th - Presented video clip to mark the 7 successful years of the
ATCEN & outLOUD Group.

14th - ATCEN & outLOUD 7th Anniversary Celebration along with our clients
at The Royale Bintang, Damansara.

3rd - ATCEN was featured in THE EDGE Malaysia for their branding efforts
with Multimedia Development Corporation - MDeC.

Year 2010

December

4th - Ernie has conducted Millionaire Business School Free Seminar.

8th - ATCEN launched Jingle ATCEN Way video for Christmas Celebration.

November

11th - New Straits Times collaborated with ATCEN & outLOUD Studios for
NST School Holiday Program.

11th - Launching of We Love People Development video.

20th - ALC Taman Megah signage is placed in position.

25th - 26th - Ernie penetrated Indonesian Market again and has initiate
great partnerships with several partners.

27th - ATCEN launched ATCEN Education Foundation for 2011.

29th - Roshini was acknowledged in INDOCITA, an Indonesian Magazine
for a training that she has facilitated in Singapore for INDOCITA.

October

7th - ATCEN received an acknowledgement letter of appreciation from
Prime Minister Office for the video – 1Malaysia – This is Who We Are.

9th - ATCEN TV was launched – 1st Online Edutainment TV Station.

12th -13th - ATCEN participated in HRDF 2010 Conference held in Sunway Pyramid Convention Centre.

26th - ATCEN is registered under Malaysian Franchise Association as a Master Franchisor.

September

20th - The new ATCEN Wealth Academy site was launched.

28th - Biz Strip was created - a new way for ATCEN Marketing.

August

21st - ALC Damansara Perdana Signage was put in place.

July

5th - The Ultimate Sales Dragon launch its own sets of Sales Dragon Tips
presented by Ken Ng.

6th - Ken Ng invited to be one of the official Judges for the upcoming CCAM Awards 2010.

7th - Ernie invited as one of the Panel Speakers for SME Congress 2010
in Sunway Pyramid Convention Centre.

19th - ATCEN TV is now on air with 46 People Development Tips presented
by ATCEN CEO, Mr. Jeremy Lee.

22th - Launching of ATCEN Wealth Intelligence Brand by conducting a free seminar
presented by Jonathan Quek and Ernie Chen.

June

3rd - Launch of The New Age Drumstompers.

19th - Ernie conducted the “Millionaire Property Secrets” Workshop under
Millionaire Business School Brand.

27th - ATCEN ONE goes to Trinity Children Centre, Petaling Jaya.

May

8th - ATCEN Education Group spreads its franchising wing with the Grand Opening of ATCEN Learning Centre in Klang and Taman Megah.

April

6th - Visit to Singapore for Strategic Partnership.

8th - Strategic Agreement signing for ATCEN LEARNING CENTRE in Klang.

10th - Signing of MOU with several companies in Indonesia as Partners.

19th - Strategic Agreement signing for ATCEN LEARNING CENTRE in Taman Megah.

March

30th - Visit to Indonesia for Strategic Partnership.

January

28th - The Entrepreneur - The Search for the Ultimate Entrepreneuer was created.

12th - SQC Management S/B and ATCEN Strategic Partnership Agreement signing.


Year 2009

December

5th - Grand Opening of outLOUD Studios, 3-storey full fledge production house.

24th - White Water Rafting in Gopeng followed by ATCEN 4 in 1 Celebration and dinner at Royale Bintang Hotel.

November

8th - ATCEN Group Yearly Strategic Direction & Business Plan Meeting.

27th - ATCEN & outLOUD Signages has been placed up at respective offices.

October

13th - Akademi Pemuda and ATCEN MoU signing ceremony at PWTC.

13th & 14th - ATCEN Group showcase their services at PSMB Training Provider Conference.

August

outLOUD Entertainment Group Building at Damansara Perdana was purchased.

Strategic agreement was made with Inova technology for the Millionaire Business School.

June

The Sales Dragon brand was created under ATCEN group.

April
The Millionaire Business School brand was formed under outLOUD group.
March

ATCEN made a strategic partnership with Mr. Martin Hanh of Events Vietnam.

February


Baby G was officiated to be the ATCEN’s mascot.

January

Open Mic Nite was created and it started with The Drum Stompers theme


Year 2008

December


outLOUD launched entertainment hub for human capital of all ages, outLOUD Academy on 17th December 2008.

outLOUD Academy helps children and young adults achieve their confidence through inspirational acting, speech communication, performing arts and voice training development. As the talent development arm of the outLOUD Studios group, the leading one stop entertainment service provider, outLOUD Academy opened its doors in 2003 to develop, nurture and manage young talents. At outLOUD we inspire people to recognize their
potential and the confidence to realize their dreams.

November

ATCEN business expansion of more specialized and focused divisions: 
ATCEN Sdn Bhd – Consulting, Education and Outsourcing,
ATCEN Academy – Customized in-house training and public workshops,
ATCEN Leadership Center – Leadership Development Services

AIG Annual Strategic Meeting 2009 - Company direction, strategies and targets. 

Soft opening of ATCEN Satellite office at Wisma Goshen in Plaza Pantai.  Further expansion whilst everyone is scaling expenses down.

October

outLOUD 3rd Year “Young”

September

outLOUD launches its new “cool” website

outLOUD launches its blog series “Success Through Confidence”.
Overwhelming response from bloggers!

August

DreamTalents Media moved into it’s own studio equipped with its own Studios Set Up
with a full editing suite and camera facilities.

July

outLOUD launched its own brand of Mini Polo Shirt as merchandise under
consumer business for the outLOUD Shop.

outLOUD Studios introduced its Brand Manual packed with everything you need to
know about this one of a kind brand.

ATCEN is recognized by Institut Bank-Bank Malaysia (IBBM) as a provider of training
services to other financial institutions.

Agensi Pekerjaan Seri Mahligai Sdn Bhd is purchased on July 25 th 2008.

June

Q2 Review where achievements were reviewed and goals were set for the
remaining half of the year.

The ATCEN Leadership Center is established providing leadership training for all
Malaysian communities supported by international speakers and world class trainers.

May

outLOUD Studios commenced its very first video blog showcasing
Guru of Confidence & No. 1 Motivator Ernie Chen sharing tips on
self-confidence and self assurance.

ATCEN Communications saw the introduction of ATCEN Media which is
the voice of new media.

Ernie Chen is entered for the Ernst & Young Entrepreneur of the Year 2008 Award.

April

ATCEN Sdn Bhd signed a strategic partnership agreement with Agensi Pekerjaaan Seri Mahligai to start the Seri Mahligai ATCEN Recruitment and Train (SMART) Program. 

ATCEN Sdn Bhd officially set up the Western Kentucky University Representative Office
in its Subang Office and ATCEN Headquarters.

outLOUD studios literally expanded – by way of its logo. Looking very beefed up,
the outLOUD emblem was redesigned to have thicker, more rounded lines.

It is also during this time that outLOUD Events is given its own domain namely: www.outloudevents.com.my making it a stand alone from outLOUD Studios.

March

ATCEN Communications repositions as the leading integrated brand and marketing communications agency in Asia creating branded experiences. ATCEN Events, a
subsidiary of ATCEN Communications is distinguished to provide corporate and
business intelligence event management services.

February


ATCEN receives the esteemed recognition for Service Excellence at the 3 rd Asia Pacific Super Excellent Brand Award presented by non-profit organization, AEA Worldwide.

ATCEN Communications becoms a Life Member of the Branding Association of Malaysia

January

ATCEN successfully registers the Strategic Negotiation Skills Workshop under the SBL Khas Scheme of the Human Resource Development Fund (HRDF).

outLOUD Studios launches their official Casting Studio to serve as a platform for the outLOUD Talents management services.


Year 2007

November

ATCEN undergoes a strategic repositioning exercise and is now known as the
leading consulting, education and outsourcing service provider developing people
and organizations globally.

September

ATCEN receives Kementerian Kewangan Malaysia (Ministry of Finance)’s renewal
as an approved training and consulting services provider to Government and
Semi-Government entities.

August

The ATCEN Group celebrates the Official Opening of it’s new fully owned premises and
the ATCEN Learning Center at Ritze Perdana Business Center in Damansara Perdana.

A partnership agreement is signed between The ATCEN Group and Leadership Strategies Group (LSG), USA to form Leadership Asia to serve the Asian region’s Leadership development requirements.

July

Retail Training Asia is established under The ATCEN Group to provide human capital development and business consulting services to retail businesses

June

ATCEN obtains a renewal from Perbadanan Sumber Manusia Berhad (HRDF)’s Class “A” training services provider certification

May

DreamTalents Media, The ATCEN Group’s Multimedia design house providing Web, Multimedia, Film and Video design services is formed.

April

Memorandom of Understanding (MOU) signed with Western Kentucky University to appoint ATCEN as its Malaysia recruitment representative.

March

ATCEN Launches the First-Ever ATCEN Training Management System Software Solution for Training Administration Purposes

February

ATCEN Signs Partnership Agreement and Memorandum of Understanding with Nixfon to Develop and Market New Human Capital and Talent Management Solutions.

January

outLOUD Studios is Appointed the Only Official Malaysian Franchisee for the Direct English Program


Year 2006

December
ATCEN Partners the Malaysian Institute of Purchasing and
Management Materials(MIPMM), becoming the official promoter,
marketer and manager of all MIPMM(Central region only) Programs.
December

ATCEN Signs Partnership Agreement with Innovax Systems ( Singapore) and EVENTS Vietnam

October
ATCEN launches ATCEN Talent Search
July
ATCEN is accredited by CRM & CCAM as the first and only Malaysian training service provider.
March
ATCEN launches its Business Intelligence Management services
January
ATCEN obtained Ministry of Education certification as a private education service provider.

Year 2005

October
outLOUD Studios Sdn Bhd a subsidiary of ATCEN was incorporated.
July
Training Touch Sdn Bhd a subsidiary of ATCEN was incorporated.
June
ATCEN Learning Center Subang Jaya was launched.
March
ATCEN obtained Ministry of Human Resource certification and was awarded PSMB Class A training service provider.

Year 2004

September
ATCEN obtained Ministry of Finance registration as a training and education service provider.
August
ATCEN relocated its own premises to Damansara Perdana, PJ .
July
ATCEN Consultants Ltd. (Thailand) was incorporated
July
ATCEN, the brand was registered for service mark.
April
ATCEN Communications, ATCEN’s brand, sales and marketing communication arm was incorporated

Year 2003

December
ATCEN Sdn Bhd was incorporated.
November
ATCEN moved into its new office in Kelana Square, PJ
July
ATCEN consultants partnership was incorporated.