Mr. Nido R. Qubein has written an invaluable resource for all those who have to communicate on the job. The core focus of this book is targeted heavily to the audience, purpose, and tailoring the communicator's message for both.
Mr. Qubein stresses that whether communicating on the phone, in a speech, or on the page, words are the building blocks, and thus through this book he shares the importance of using simple, direct language to connect with an audience. He also discusses the emotional value of words, and how to use this quality to advantage. The section on writing covers everything from business letters to inter-office memos.
Chapters on speaking to groups and individuals illustrate the uses and misuses of body language. Also included are helpful chapters on recognizing and avoiding sexist language, plus effective methods for holding meetings. Accessible and clearly written, this book should be instantly helpful for executives, managers, and support staff
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