Starting a business is sometimes just as challenging as giving birth to a new born baby. The following are a few lessons that I learnt starting a new business.

Great Ideas Not Necessary

Great ideas that are laid out in business plans sometimes just do not work. Sometimes when it comes time to execute, we just have to be flexible in making things happen.

Going to Market

It is all about getting customers to sign repeatedly on the dotted line for the product or service that we offering. If the market does not respond to what we have to offer, we will need to go back to the drawing board an create new services that will the customer will buy.

The Right Price

Any new product or services needs to be priced right. When a company is trying to capture market share, it is always best to attack the market leader by offering irresistible prices at great quality. However, when the brand name increases, it is time to start pricing it with premium presence.

Telling the World

Next, is about getting the word out. The issue becomes just how to do that given limited resources. Smaller start ups do not have the budgets to retain fancy advertising agencies and launch big marketing campaigns.

The key focus here is to land some well known brand accounts and leveraging highly on e-channel marketing. It work but requires a lot of work and entrepreneurial perseverance. The additional publicity could come from contacts, and having a good story to tell.

To leverage the publicity, we focused on getting our web site up to date and creating a high-end email newsletter. By leveraging our well known brand accounts and publicity via our email marketing campaigns, we have been able to generate the sales momentum we needed to take us to the next level.

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