These days, it is not enough to be just a good salesperson, accountant, secretary or manager. The business environment has evolved and performance expectations have risen. We must strive to be the best at what we do. We must remember that we are only one bad experience away from losing any customers. That is why providing excellent service is so important. It is important for our customers to know that we want to be completely satisfied and will settle for nothing else. If we do not take good care of them, we will lose them.
Excellence in customer service results in long-term success. That is why the best service organizations, whether they sell groceries, clean floors, or handle stock transactions always focus on pleasing their customers. If you’ve lost customers lately or are unsure whether customers are happy with your company, it’s time to review your customer service record.
Here are the factors, ways and methods to make your customer feel like a million dollars. Do what you said you are going to do, when you said you were going to do it, and how you said you were going to do it. Meaning here, we must put in our effort and show our credibility, commitment and responsibility in making and ensuring the job to be done. Always remember that clients have a lot of choices out there and we are competing yourself in terms of other vendors.
Offer your customers at least ONE UNIQUE SERVICE they cannot experience anywhere else. As people and brand developers, we must show or prove to our clients that we are providing an effective and unique service that can’t be found with other providers. We will fulfill their needs and ensure mind share with clients. Here’s how you can be successful:
Don’t be afraid to make less money to satisfy a customer. Short-term losses can equal long-term gains. Sometimes we must and need to give discounted prices or promotional rates to our clients. Ensure you secure an opportunity to display your level of service.
Response time should be measured in minutes, not hours. This is a very important factor because in terms of time management and turn-around-times, clients can feedback improvements and it also shows our efficiency in providing service. The seconds we lose may mean a change of experience and perception.
Communicate, Communicate, Communicate. Any problems or matters can be resolved if there is two way communications and discussions between two parties. Never lose touch with your customer.
Listen, Listen, Listen. To satisfy client needs, we as service professionals must always listen with an unbiased positioning. The ability to accept other parties’ opinions or suggestions can become a blessing as we may not realize that their feedbacks could prove to be really useful for our business.
Follow up, Follow up, Follow up. Anything we do in business, we must follow up! This gem of an action is a very effective way to pre-empt and inform the customer that we are consistently and continuously responsible for taking care of them.
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