The brand ATCEN is an acronym for ATSEN TRAINING CONSULTANCY EDUCATION NETWORK. ATCEN first started conducting business under the name of ATSEN Consultants. The name ATSEN is derived from the classical English name of Atsun meaning “The dawn of a new beginning” or “dawn of all good things.” As the business grew ATCEN was coined as an acronym for Atsen Training Consultancy Education Network which describes our long-term plan of developing a strong fraternity of ATCEN clients who can come together and create partnerships in conducting business.

The brand ATCEN was subsequently service marked and registered in August 2004. The bold alphabets of the logo represents our firm belief and commitment to our customers, and partners. And the color orange symbolizes our values of enthusiasm, creativity, quality and the importance of relationships in our people.