The world is facing huge environmental and social challenges, from protecting human rights to minimizing the harmful effects of climate change. ATCEN One – the Corporate Responsibility arm of the ATCEN Group works to make changes to minimize negative impacts on people and the environment and to maximize its contribution to sustainable societies.
Corporate responsibility has various definitions. However, broadly speaking it covers the ways in which organizations manage their core business to add social, environmental and economic value in order to produce a positive, sustainable impact for both society and for the business itself.
Our values of Enthusiasm, Creativity, Quality and Relationship mean a lot to us. As a team, we take it as our responsibility to ensure that our values are internalized in all our endeavors. Our value of Relationship is especially close to our hearts.
The people of ATCEN function as a close-knit family. We care about each other and have built a special bond. Our care is not only within us but extends to the community. We believe in doing what we can to give back to the society. With this, the ATCEN ONE program was launched.
One Vision, One Partnership, One Gift
ATCEN ONE is a Vision
As a civic conscious corporate citizen of Malaysia; it is our VISION to contribute back to the community.
ATCEN ONE is a Partnership
This program involves two parties coming together as PARTNERS to contribute towards a single VISION.
ATCEN ONE is a Gift
Two partners agreeing in unison to present a GIFT to the less fortunate. ATCEN One is a win for the Client, a win for ATCEN and ultimately a win for the Community.
ATCEN One isn’t the average CR outfit. It’s a lot more than fund-raising, home visiting and grocery buying. ATCEN One is different in that it places focus on various areas namely:
Children of the World
1. We provide FREE training to prepare fresh graduates for the working world.
2. We conduct FREE Motivational Talks in Secondary, Tertiary and Higher Learning institutions.
3. We provide our time, effort and energy to equip young minds with life long skills.
4. We provide 1 % of our sales revenue back to support the community – with special focus on children.
ATCEN Eco Responsibility initiative also focuses on how we run our business, and includes efforts to shrink our carbon emissions, develop an alternative-energy strategy, and otherwise reduce the environmental impact of our operations. Among our practices are:
1. Paperless Environment:
2. There is no photocopy machine in the office
3. We print on recycled paper – and only when it’s required
4. We shut all lights and air condition from 1pm until 2pm daily
5. Air condition temperature is never kept below 22 degrees.
6. We recycle all bottles (glass/plastic) and paper.
At ATCEN, we strive to bring corporate responsibility to every aspect of our business. We've institutionalized strong principles of corporate governance. We support open source initiatives that increase access to technology. And we work diligently to ensure the privacy and security of our customers. We're committed to managing a responsible and diverse supply chain that's consistent with our high standards for environmental and business practices.
ATCEN conducts business in various countries throughout the world and our team comprises a diverse community. This puts us in a unique position to make a positive impact on a global scale. We do this through innovative programs that help eliminate the lack of education, motivation and confidence in young and impressionable lives.
We believe our corporate responsibility begins "at home," with our employees. We're proud of our efforts to foster an inclusive global workforce, while also engaging those employees in programs designed to meet our eco and social responsibility goals and commitments. Key workplace initiatives include our mentoring program, waste-reduction and recycling efforts, and Sports, Games and Celebrations team. We also seek to engage our employees in community-investment and development initiatives that serve the communities where we live and operate.
The ATCEN Education Foundation is established to grant free scholarships to needy and deserving individuals with outstanding
academic performance and character for the pursuit of a holistic education programme that comprises English Mastery, Maths
Mastery and Personal Mastery Courses in all ATCEN Learning Centres in Malaysia. Eligible primary and secondary students of
Malaysia can apply for the scholarships. For more info, kindly click here.
The article concerns efforts of Ernie Chen Founder & Group CEO of The ATCEN Group in having already started The ATCEN Apprenticeship Leadership for Learning Program. This is an internship program with a difference since it inculcates leadership skills and each intern is guaranteed a salaried job upon completion of attachment. There is also an internship program for children in shelters.
There has been a lot of talk about the awful standard of fresh graduates. Rather than reacting to the problem, Ernie Chen is taking a proactive stance by offering a solution in changing the mindset and commitment level of these young people through the ATCEN Apprenticeship Leadership for Learning Program.
The article will create awareness among various companies, alerting them to the importance of the task at hand which can be done without much duress. It just takes commitment and dedication and every company that does its bit is a catalyst to a positive change in the standard of a young workforce.
Special Suatu Malam Kubur Berasap Screening for Special Little Ones
11th January 2012 - outLOUD Studios invited the children from the Persatuan Kebajikan Teratak Shifa Kuala Lumpur & Selangor to a special screening of Suatu Malam Kubur Berasap. This definitely brightened the day of all these underpriviledged children as this is not an opportunity that comes by often for them. To see the letter of appreciation by the founder of the home, Hajjah Thom,
click here.
ATCEN and outLOUD Brightens Up the Day for Special Little Ones
3rd January 2012 - ATCEN and outLOUD sponsors 80 children from Rumah Titian Kasih, a shelter for the less fortunate, to watch Suatu Malam Kubur Berasap at Berjaya Times Square. It was a fulfilling sight to see the children enjoy their day out at the movies. Sensasi Selebriti's resident blogger Budiey covers the story. Click here for more about the story.
30th December 2011 - ATCEN and outLOUD Studios donated t-shirts to Rumah Titian Kasih. Rumah Titian Kasih is a sanctuary for orphans, the disabled, single mothers as well as the elderly. The residents were very grateful for the contribution as the home relies on the public's help to fend for the less fortunate under their care. Every little bit helps, and ATCEN and outLOUD are proud to say that in their own way, they have eased the worries of society's marginalized.
13th September 2011 - A total of 101 primary and secondary school students from various parts of the Klang Valley have been awarded the ATCEN Education Foundation scholarship. These students are currently attending English, Maths and Science classes at the various ATCEN Learning Centre branches.
Aside from the academic-focused programmes, the students were also invited to participate in the ATCEN Young Entrepreneur Program during their school break. The program was designed to expose young people to the exciting world of entrepreneurship and also to enhance their soft skills and leadership qualities.
The ATCEN Education Foundation was established in November 2010 to grant free scholarships to underprivileged children. A total of RM180,000 worth of scholarships was made available for 2011. For more info,
please click here.
19th August 2011 - A charity dinner in conjunction with Bulan Ramadhan and Hari Raya was hosted in outLOUD Stage. ATCEN & outLOUD Studios joined hand in hand to organize this charitable event for children from Limpahan Kasih Charity Home as a gesture of care, and giving back to the society on this fasting month. The event was attended by celebrities such as Rashidi Ishak, Amyza Aznan, Nurul Ain Nordin and many more. RTM, Diva, Oh Bulan blogger, were just a few amongst the rest of the media invited, together with our cherished clients such as, HDC, RHB, VADS, EPF and many more that joined us for this happy occasion. Fellow outLOUDers and ATCENians entertained guest with thier very own performance, and together with us, members of guest too share our pride and joy as video clips of our anniversary were released and our very own Sambal Biniku Restaurant was launched. Guest complimented on our charitable efforts as Sambal Biniku Restaurant will also act as a soup kitchen for the poor. The night ended with everyone filled to the brim and left happily knowing that they too were also a part of a giving charity event.
10th & 11th June 2011 - More than 30 students from Limpahan Kasih Charity Home was given the opportunity to participate in "Acting for Camera", an acting program hosted by outLOUD Academy and sponsored by international corporate training company, ATCEN Group. The program was specially designed to help prepare the students mentally for the future. They were seen having much fun learning through the different experiential activities that was carried out that day.
27 June 2010 - The Entrepreneur Charity Contribution is an effort to give 100% of the profits from the selling of our book, 10 Ultimate tips for Confidence and CDs, The Motivated Entrepreneur and The Inspiration to a specific home. ATCEN group recently gathered the profits and gave away 3 computers and Tesco Vouchers worth RM550 to Trinity Children Centre. In addition to that, ATCEN also contributed RM4000 cash
to the home. This is definitely a joyous occasion for both ATCENians of the company and the orphans.
ATCEN ONE contributed RM 1000 for the victims of Sumatra Quake through CIMB - The Star Padang Relief Fund,” The donation was organized by ATCEN Group CFO Jeremy Lee on Monday, 19th October 2009 as apart of ATCEN’s effort in helping the burden of victims of Padang Quake happened on 1st October 2009
Special Children Program at Early Steps Care Centre, Cheras, KL
On July 18, Early Steps Care Centre was filled with laughter, singing, joy, fun and amusement as 15 individuals from ATCEN had a chance to visit the special children there to be a blessing to them. Indoor activities like singing and different challenges and outdoor activities like a ropes course was set up with the objective of improving confidence, physical strength and coordination among the kids. Closer to the end of the program, a photo slideshow presentation of the kids was played for them which captivated their attention. It all ended with a photo taking session. It was definitely a memorable day for both the volunteers and the children.
outLOUD Rhythmz at outLOUD Academy, Damansara Perdana, PJ
Thirty kids from Stepping Stones Halfway House and Ti-Ratana Welfare Society filled their day with fun and exciting activities organized by outLOUD Academy last weekend. outLOUD Rhythmz’s focused on three core areas namely: compose their own rhythm and beats, discover their inner musician as well as improve their communication and leadership skills. Children who attended outLOUD Rhythmz ranged from 12 to 17 years.
Persatuan Warga Tua dan Kanak-Kanak. Located in Kepong, Selangor and Cempaka Welfare Home. Located Taman Sea, Selangor were treated to a surprise visit with gifts and treats. The homes caring for senior citizens and children were visited on Dec 31st 2008. Treats such as chocolates, crisps and toys were brought over for the residents.
This is the last home we painted and all the sweat and hard work paid off.
Paint for Change is a mini restoration project to touch up a peeling facade, and also to affirm what a sense of accomplishment selfless giving of time and rescources can bring.
Two colors were used today - one being white and another called outLOUD orange sponsored by Nippon Paint Malaysia.
Paint For Change visited yet another home in November. Located in Rawang,
KIRTASH Home is a home for the underprivileged, those with special needs and the elderly. There are currently 50 people living in the home out of which 45 are children and the rest are the elderly.
The façade of the home was repainted outLOUD orange and white and the change was appreciated by the occupants.
Through the contributions of ATCEN One that made it possible to acquire utensils needed for this amazing project, Paint For Change visited yet another home in October. Located in Kajang, Rumah Keluarga Kami is home to 24 girls and 13 boys aged between four and 17.
ATCEN One is the charity arm of the ATCEN Foundation which strives towards making positive changes within the community. With values of Enthusiasm, Creativity, Quality and Relationships as its pillars, ATCEN One recently sponsored all painting tools needed for the Great Orange Charity Drive – Paint For Change, a project driven by outLOUD Studios.
With paint sponsored by Nippon Paint Malaysia, The Great Orange Charity Drive – Paint For Change kicked off with Rumah K.I.D.S, a home for abandoned and orphaned girls as well as those from single-parent households.
The project which took place on August 9 th at the home located in Klang saw the participation of the ATCEN and outLOUD teams who function as a close-knit family and whose care extends to the community as well.
The ATCEN team had the opportunity to add humility to their learnings as they travel the ATCEN journey. The second charity visit of 2007 saw the participation of 15 team members making visits to two deserving homes, Rumah Amal Kanak-Kanak (or Praise Emmanuel Children's Home) and Persatuan Anak-Anak Yatim dan Ibu Tunggal Kampung Medan.
Praise Emmanuel Children's Home started in January 2003 with 2 children and today they provide shelter to 30 resident children comprising of children aged from 3 - 19 years. The home committed to attempt and help abandoned, abused, homeless, neglected and orphaned children helping them overcome their troubled past to achieve meaningful and productive lives. It can be seen that efforts are made to provide them with a balanced diet, proper clothing, and regular medical checkups for their physical well being and proper education as well as spiritual guidance.
Meanwhile, Persatuan Anak-Anak Yatim dan Ibu Tunggal Kampung Medan is located in Taman Sri Medan, Petaling Jaya. Running the home with her own resources, Hajah Kamariah was an orphan herself and was determined to set up such a shelter since she was a child. Her well-intentions came through when she opened up her own home in Taman Sri Medan to orphans and also single mothers. Since then, this home has welcomed more than 80 children and 60 single mothers.
Although checks and supermarket vouchers were presented to both the homes, what made the visit more memorable was the ATCEN team together with the children of the homes danced with choreography from ‘High School Musical’ which proved to be the highlight of all the activities. The delight and expressions of joy of the residents and children from both homes was worth its weight in gold and it further emphasized how important the ATCEN ONE program is to the community and the company.
It was a day to remember for several ATCEN members who paid a visit to Persatuan Warga Tua dan Kanak-Kanak Wilayah Persekutuan, PJ Caring Home and Agathians Shelter on the 26th of May 2007.
The visit by some 12 staff members of ATCEN was in support of the ATCEN ONE charity program, where one percent of ATCEN sales revenue is channelled towards the less fortunate.
Home to some 25 children, Persatuan Warga Tua dan Kanak-Kanak Wilayah Persekutuan was formed to provide care for neglected children who need love, shelter and attention.
Housing some 30 children, the Agathians Shelter is an orphanage for boys and provides shelter for orphans, abandoned children and children of single parents. Ranging in ages from 5-17, the boys in the home are managed by Mr Sivabalan.
PJ Caring Home was established as a care provider for people who are mentally ill, homeless or living below the poverty line and adopts an open concept method, where most patients lead as ordinary a life as possible and are encouraged to interact with society.
The visitors, including ATCEN Chief Financial Officer Jeremy Lee, mingled with the residents and hosted a sing-along session to entertain them, singing Man Bai’s “Kau Ilhamku” and ABBA’s “I Have a Dream”.
ATCEN pledges to donate proceeds from one Tea Talk each year to a charity organization. In 2004, proceeds from a joint Tea Talk with our partner Fusion Comm Sdn Bhd entitled “The Convergence of People and Technology: Creating a Distinct Customer Experience” was contributed to Persatuan Kanak Kanak Istimewa Kajang Selangor.
ATCEN pledges to donate 1% of total revenue generated from our clients, to a charity organization. In 2004, ATCEN together with DIGI made an ATCEN ONE contribution to Rumah Charis in Puchong, Selangor.
ATCEN made its first ATCEN ONE contribution of 2005 to House of Joy. Located in Puchong, Selangor, House of Joy is a home caring for both children and senior citizens. Along with the cheque contribution, the ATCEN team contributed some additional goods such as biscuits, Milo and rice.
ATCEN conducted a Career Talk on “Marketing Yourself” for the residents of Pusat Serenti Dengkil. The residents are former drug addicts that are ready to face the challenges of the world again after a duration of rehabilitation. The event received overwhelming response and it was a highly beneficial talk for the residents to move forward in their life and career.
"Dear Ernie,
Thank you very much for your motivating talk as we are sure the residents of Pusat Serenti benefited greatly from it. God bless you for your compassion and willingness to share with us all".
Ms. Chong, Lead Counsellor, Pusat Serenti, Dengkil.
ATCEN made its first ATCEN ONE contribution of 2006 to Persatuan Warga Tua dan Kanak-Kanak. Located in Kepong, Selangor, Persatuan Warga Tua dan Kanak-Kanak is a home caring for both children and senior citizens that are left behind by families. Along with the cheque contribution, the ATCEN team contributed a substantial amount of goods such as Pillows, blankets, noodles, cooking oil, biscuits, Milo, rice and a whole lot of other groceries and toiletries.
ATCEN pledges to conduct one Motivational Talk every year for a charity organization. The priority will be provided to orphanages.
In the annual ATCEN Wishlist Program, we will assist one selected individual from a charity organization to achieve his / her dream or wish. This initiative will be sponsored by ATCEN, our clients and / or partners as an endeavor to encourage continuous contribution to the community.
ATCEN recently visited the children from Pondok Penyayang Raudhah in Gombak.
The association is home to 62 children between the ages of 4 and 20. It was established to provide shelter for the underprivileged children as well as a rehabilitation centre to troubled youths. The company donated basic necessities such as pillow, toiletries and groceries worth RM 800 and vouchers from Giant worth RM 2000.
Some 15 team members including our CEO, Mr. Ernie Chen mingled and had a joyous singing session with the children. In return, the children performed dances and songs for everyone.
In the month of September 2006, ATCEN made a second round of contribution to Persatuan Warga Tua dan Kanak-Kanak located in Kepong, Selangor. On the same trip, we also visited 2 other homes with our contributions.
We visited Phyllis Caring Home Home for Old Folks and we brought along cash vouchers from Giant worth RM2, 000. It was a pleasant visit to see so many healthy senior folks at the home resting peacefully. The home houses 16 senior folks between the ages of 72 and 98. It was established to provide shelter for the elderly.
The third home that we visited was Rumah Keluarga Kami located in Klang town. It is home to 44 children that are either homeless or parents that are not able to provide for them. Again, the team from ATCEN contributed another RM 2,000 for the home with cash vouchers from Giant.
A total of 7 team members from the ATCEN team visited the children and the elderly in the trip.
